The Police may refer you to the local Animal Warden but you should insist the police take your details anyway in case your dog is found after the warden goes off duty. Ensure you get a reference number when reporting your lost dog to the police because your insurance company may require one. Keep the number safe for future reference and also keep a note of the time you reported the loss to the police as well as the the number, if not the name, of the officer you spoke to (see epaulets on shoulder).
Remember to describe your dog as fully as possible, giving its size, sex, colour, height, distinguishing marks, scars, tattoos and breed. It’s also useful to describe what the breed looks like - not everyone knows. Show photographs wherever you can.
Make cards and posters. Put them in any local shop that will let you, at entrances to parks and anywhere that people walk their dogs. If you can, include colour photos or photocopies of your pet. Put the posters in plastic bags so they last longer in bad weather. Don't forget petrol stations, pubs, vets, pet shops and anywhere you can think of with a notice board (churches, schools etc.). Speak to your neighbours. Place adverts in local papers and shops, and ask everybody to check their garages, sheds or other out buildings.